Why Small Businesses Can’t Sit Black Friday Out

Let’s talk about Black Friday.

I know theres a lot of talk about BFCM, and here’s some more. If you’re running a small business, (like me, hiii) we know that we don’t make the rules, but we still have to play the game. No matter how much we want to resist, BFCM season has become impossible to ignore—it’s where consumers are, and if we want to stay relevant, we have to show up.

So, here we are.

For small businesses, Black Friday is a heavy load. The influx of customers is exciting, but the pressure to discount, compete, and keep up with big-box retailers can be super overwhelming. We’re walking a tightrope: we need the sales to survive, but the margins are razor-thin, and the stakes are high.

Every small business now needs to join the frenzy, because we don’t have a choice. Black Friday isn’t just a day anymore—it’s a season, a mindset, a moment we can’t afford to miss. As much as we want to focus on thoughtful, sustainable shopping (and we do ofc), this time of year can make or break us.

What You Can Do

If you’re a consumer, you have more power than you realize. Every time you choose to support a small business on Black Friday, you’re making a HUGE impact. You’re helping keep the lights on, supporting jobs, and voting for the kind of companies that build character and beauty in the world of consumerism.

So, shop small and shop with intention. Whether it’s picking up a coffee from your favourite local spot, choosing a gift for your bestie from an independent brand, or sharing a sale with your group chat—it all counts. We are indeed hosting a pretty significant sale, but it’s only for newsletter subscribers. We want to offer our private sales to those who have opted in year-round. We absolutely love to see it.

Black Friday isn’t what we’d choose if we could rewrite the rules. But we have to play the game. So thanks for showing up for small business—it means more than you know.

xx

Molly